What are Localization and Transcreation?

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Надежда

@nadzeya

Anyone who has taken a class with Anissia Becerra will remember her charisma and engaging speaking style. ⭐️ This Thursday, you will have the opportunity to join us as our speaker delves into the epic marketing communications failures of iconic brands like IKEA, General Motors, Mazda, and more. In this session, we will explore the mistakes made during the launch of various advertising campaigns and learn how to effectively consider intercultural contexts when communicating with a global audience across different countries. Join us to gain valuable insight into these critical aspects of global marketing and international communication! You can join our negotiation club in telegram at the link https://t.me/+mDXUZZLnXV1hMjYy. 🗓️ Date and location: July 25, 19.00-21.00 ZOOM meeting Cost: Free donation Working language: English

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